Catalyst attend the 2015 Pf Awards

Having been an industry judge and member of the industry advisory panel since the inception of these awards, it was reassuring to see that the Pf Awards continue to adapt improve year after year. The 2015 Awards assessment process and Gala Dinner was no exception!

The wide range of categories offered in the 2015 Pf competition clearly reflected how the industry has and continues to evolve – with the Pf Awards themselves keeping pace magnificently. Maintaining a key focus on selling skills and business acumen remains paramount however and it was somewhat reassuring to see both pre-requisite qualities in abundance amongst the Key Account Managers I was involved in judging on assessment day.

It was heartening to see some of the industry’s elite performers earning some truly justified awards. Congratulations though to everyone who took part this year and remember – even if the prize escaped your grasp in 2015 – the 2016 Pf Awards will come around sooner than you think and 2016 could well be YOUR year – I have seen it happen!

And finally, to those companies who did not participate this year, 2016 provides a chance to show off your most important asset – your people – in a well-established, robust and fair industry-wide competition – so why not step up to the challenge and let your best people earn the recognition they deserve !”

George Newall

Director – Catalyst Project Management Ltd.

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